Navigating heated moments with ease thanks to
Navigating heated moments
with ease thanks to
Sprite
Sprite
CHATBOT
CHATBOT
THE CHALLENGE
THE CHALLENGE
Recruit new Weekly+ GENZ consumers by creating a stronger emotional connection with our target, reminding them how refreshing Sprite is and becoming an ally of the GENZ by showing them that there are other ways to deal with heated situations.
Recruit new Weekly+ GENZ consumers by creating a stronger emotional connection with our target, reminding them how refreshing Sprite is and becoming an ally of the GENZ by showing them that there are other ways to deal with heated situations.
🎯
THE MAIN GOALS TO ACHIEVE
THE MAIN GOALS
TO ACHIEVE
Capture relational data from users
With different entry points and behavioral monitoring it is possible to track robust data to create new user profiles.
Capture relational data from users
With different entry points and behavioral monitoring it is possible to track robust data to create new user profiles.
have a solution for
them 24/7
With the chatbot we have a product with continuous engagement and scalable assets to stay fresh.
have a solution for
them 24/7
With the chatbot we have a product with continuous engagement and scalable assets to stay fresh.
Help further with moments of social anxiety
Gen Z needs a nudge to initiate connections with their peers, Chatbot Sprite provides that nudge.
Help further with moments of social anxiety
Gen Z needs a nudge to initiate connections with their peers, Chatbot Sprite provides that nudge.
what did we do?
what
did we do?
We co-created +10 concepts
to tackle the challenge
We co-created
+10 concepts
to tackle the challenge
AND WE VALIDATE THEM
WITH GENZIERS ACROSS
LATAM 🇧🇷🇨🇱
AND WE VALIDATE THEM
WITH GENZIERS ACROSS
LATAM 🇧🇷🇨🇱
+
+
We merge the winner ones
We merge the winner ones
or experience the chatbot magic by yourself.
Look at the full
video walkthrough…
Look at the full
video walkthrough…
Deep dive in the
Deep dive in the
final solution
final solution
CHATBOT STRUCTURe
CHATBOT
STRUCTURe
Meme 😎
Stickers 😝
Chat excuse 📱
Audio excuse 🎙️
Photo excuse 📸
© All rights reserved 2024
Design by propelland
© All rights reserved 2024
Design by propelland